{"id":4965,"date":"2020-11-06T17:00:46","date_gmt":"2020-11-06T17:00:46","guid":{"rendered":"https:\/\/www.luksicscholars.org\/?post_type=ls-admin-announce&#038;p=4965"},"modified":"2020-11-09T19:02:54","modified_gmt":"2020-11-09T19:02:54","slug":"sign-up-to-hear-from-serge-loncar-ceo-of-carespeak-on-how-it-took-him-12-years-to-become-an-overnight-success","status":"publish","type":"ls-admin-announce","link":"https:\/\/www.luksicscholars.org\/en\/admin-announcement\/sign-up-to-hear-from-serge-loncar-ceo-of-carespeak-on-how-it-took-him-12-years-to-become-an-overnight-success\/","title":{"rendered":"Sign up to hear from Serge Lon\u010dar, CEO of CareSpeak, on how it took him 12 years to become an \u201covernight success.\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">As part of our entrepreneurship series, we\u2019re chatting with Serge Lon\u010dar, a digital health pioneer with 25+ years of international experience, whose company was acquired in 2018 by a corporation listed on NASDAQ. He\u2019ll share his personal journey with us: the path to acquisition, challenges faced along the way, and lessons learned. Luksic Scholar, Ivana Marsic, from the Harvard Kennedy School Executive Education for Croatia Program (2009) will be leading the conversation.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><span class=\"ls-force-justify\">Serge Lon\u010dar is the Head of Patient Engagement at OptimizeRx (NASDAQ: OPRX). In October 2018 OptimizeRx acquired CareSpeak Communications, the company Serge founded in 2006. Serge currently leads the development and commercialization of the CareSpeak Automated Patient Engagement Platform serving pharmaceutical manufacturers, pharmacies and health plans. Read more in the \u201cAbout speaker\u201d section below.<\/span><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_EtBWI3vaSSS1gMf9HQIcqQ\" target=\"_blank\" rel=\"noreferrer noopener\">CLICK HERE TO RSVP<\/a>.*<\/strong><br><em>*Once approved, you\u2019ll receive a confirmation email from our team.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><strong>When<\/strong>: Thursday, November 12th at 9:00 am EST \/ 11:00 am CLST \/ 3:00 pm GMT+1<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><strong>Length<\/strong>: 45 minutes (30-minute conversation + 15-minute Q&amp;A)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><strong>Platform<\/strong>: Zoom&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span class=\"ls-force-justify\"><strong>Language<\/strong>: English<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><strong>Participants<\/strong>: Members of the Luksic Scholars network<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ABOUT THE SPEAKER:<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.luksicscholars.org\/wp-content\/uploads\/2020\/11\/Serge-Loncar-2.jpg\" alt=\"\" class=\"wp-image-4978\" width=\"353\" height=\"359\" srcset=\"https:\/\/www.luksicscholars.org\/\/wp-content\/uploads\/2020\/11\/Serge-Loncar-2.jpg 583w, https:\/\/www.luksicscholars.org\/\/wp-content\/uploads\/2020\/11\/Serge-Loncar-2-294x300.jpg 294w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><strong>Serge Lon\u010dar<\/strong> is the Head of Patient Engagement at OptimizeRx (NASDAQ: OPRX). In October 2018 OptimizeRx acquired CareSpeak Communications, the company Serge founded in 2006.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">Serge currently leads the development and commercialization of the CareSpeak Automated Patient Engagement Platform serving pharmaceutical manufacturers, pharmacies and health plans. Prior to that, he worked in leadership roles at Songbird Hearing (exit via investment by P&amp;G) and cdnow.com (exit via acquisition by Bertelsmann AG).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">In his early career, he held various marketing, product development, and sales positions across Johnson &amp; Johnson, consumer health and medical device businesses, PepsiCo, and the United Nations Development Program. He holds an MBA from NYU&#8217;s Stern Business School.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">Serge is also a mentor at eLab NYC, Founders Institute Croatia, and a member of JumpStart NJ angel investors.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">Additional resources:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/sergeloncar\/\" target=\"_blank\">Serge Lon\u010dar&#8217;s LinkedIn Profile<\/a><\/li><li><a href=\"https:\/\/www.dmdconnects.com\/pharma-innovators\/serge-loncar-carespeak-communications-full-interview\" target=\"_blank\" rel=\"noreferrer noopener\">DMD Pharma Innovator Series &#8211; Interview ft. Serge Lon\u010dar<\/a><\/li><li><a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/10\/17\/1622634\/0\/en\/OptimizeRx-Acquires-CareSpeak-Communications.html\" target=\"_blank\" rel=\"noreferrer noopener\">GlobeNewswire: OptimizeRx Acquires CareSpeak Communications<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ABOUT THE MODERATOR:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.luksicscholars.org\/wp-content\/uploads\/2020\/11\/marsic-ivana-3-1-1.jpg\" alt=\"\" class=\"wp-image-4976\" width=\"201\" height=\"268\" srcset=\"https:\/\/www.luksicscholars.org\/\/wp-content\/uploads\/2020\/11\/marsic-ivana-3-1-1.jpg 480w, https:\/\/www.luksicscholars.org\/\/wp-content\/uploads\/2020\/11\/marsic-ivana-3-1-1-225x300.jpg 225w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.luksicscholars.org\/portal\/scholar\/1467\" target=\"_blank\">Ivana Marsic<\/a> (Luksic Scholar, Harvard Kennedy School Executive Education for Croatia Program, 2009)<\/strong> is an entrepreneur who founded and currently manages Myrio &#8211; an award-winning startup that re-invented the in-store shopping experience and pioneered the omnichannel concept of retail. She also recently founded an IoT wearable smart textile startup.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">She has extensive international experience in the private and public sectors related to digital transformation, project\/program management, innovation, leadership and strategic management, and new product\/service launch. She is a consultant for the European Commission and expert evaluator for European Commission Programs (Eurostars, Eureka, and Horizon2020) and assesses technological and commercial aspects of IT\/high tech projects in the context of selecting top innovative projects for funding. In addition, she collaborates with the US-based venture capital fund VU Venture Partners and Astia business angel community supporting women\u2010led, high\u2010growth ventures.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\">Ivana graduated from the University of Split with a degree in Electrical Engineering and holds an MBA from the Simmons School of Management in Boston. She completed venture capital training at EVCA (European Venture Capital Association) and an Executive Education program at Harvard University through the Luksic Scholars Foundation and ASCI (Hyderabad, India). She is also a founding member of the Croatian Business Angel Network (CRANE).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can connect with Ivana directly via <a href=\"https:\/\/www.luksicscholars.org\/portal\/scholar\/1467\" target=\"_blank\" rel=\"noreferrer noopener\">her Luksic Scholars Profile<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Event Guidelines:<\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>This is a private event only intended for members of the Luksic Scholars network.&nbsp;<\/li><li>Remember that your event registration link is unique and non-transferable.<\/li><li>Your camera and audio will be automatically disabled. You will be able to watch, listen, and chat.<\/li><li>Finally, a disclaimer: The views expressed by speakers or other third parties in Luksic Scholars Foundation&#8217;s webinars, events, and\/or conferences are those of the speaker or third-party and not, necessarily, of the Luksic Scholars Foundation&#8217;s organization or its representatives.<\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"ls-force-justify\"><em>This event is part of our &#8220;Entrepreneurship during changing times&#8221; Series, in which innovative and inspirational entrepreneurs are invited to share their advice and personal stories with the Luksic Scholars community. These are 45-minute virtual conversations in English, typically moderated by a Luksic Scholar. If you would like to hear from a specific entrepreneur, or you are interested in moderating one of these events, please write to our Community Coordinator, Gabrielle Trasatti, at <a rel=\"noreferrer noopener\" href=\"mailto:gabrielle@luksicscholars.org\" target=\"_blank\">gabrielle@luksicscholars.org<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our entrepreneurship series, we\u2019re chatting with Serge Lon\u010dar, a digital health pioneer with 25+ years of international experience, whose company was acquired in 2018 by a corporation listed on NASDAQ. He\u2019ll share his personal journey with us: the path to acquisition, challenges faced along the way, and lessons learned. Luksic Scholar, Ivana [&hellip;]<\/p>\n","protected":false,"has_excerpt":false},"featured_media":0,"parent":0,"comment_status":"open","ping_status":"closed","template":"","ls-admin-ann-tag":[],"class_list":["post-4965","ls-admin-announce","type-ls-admin-announce","status-publish","hentry"],"acf":{"pinned":false,"microinteractions":{"interesting":{"count":"0","users":false},"helpfull":{"count":"0","users":false},"likeit":{"count":"1","users":[1613]}},"external_link":"","external_email":"","external_use":"url","external_link_cta":"Sign in","files":false,"default_image":"2","notification_filter_program":false,"notification_filter_year":"","notification_filter_location":{"city":"","province":"","country":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sign up to hear from Serge Lon\u010dar, CEO of CareSpeak, on how it took him 12 years to become an \u201covernight success.\u201d - Luksic Scholars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luksicscholars.org\/en\/admin-announcement\/sign-up-to-hear-from-serge-loncar-ceo-of-carespeak-on-how-it-took-him-12-years-to-become-an-overnight-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sign up to hear from Serge Lon\u010dar, CEO of CareSpeak, on how it took him 12 years to become an \u201covernight success.\u201d - Luksic Scholars\" \/>\n<meta property=\"og:description\" content=\"As part of our entrepreneurship series, we\u2019re chatting with Serge Lon\u010dar, a digital health pioneer with 25+ years of international experience, whose company was acquired in 2018 by a corporation listed on NASDAQ. 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